# Fitz's Fish Ponds > Fitz's Fish Ponds is a full-service pond, water feature, and koi company headquartered in Milford, New Jersey, designing, building, and maintaining custom ponds, waterfalls, water gardens, and pondless water features for residential and commercial clients across the United States. Founded by Brian Fitzsimmons in 2008, the company is the largest US importer of Japanese koi, operates retail stores across New Jersey, Pennsylvania, and Tennessee, runs a 6-greenhouse koi farm, leads guided Koi Trips to Japan, and provides pond cleaning, maintenance, winterization, fish health, large pond and lake management, and aquarium/aquascaping services. The company holds a 4.9-star Google rating across 600+ reviews and has been recognized on the Inc. 5000 list of most successful US companies. ## Key Information - Headquarters: 610 Little York Mt Pleasant Rd, Milford, NJ 08848 (FFP Farm/Warehouse — by appointment only) - Phone: (908) 420-9908 - Email: sales@fitzfishponds.com - Founded: 2008 by Brian Fitzsimmons - Service area: Entire state of New Jersey and beyond; nationwide koi shipping; construction and service teams travel beyond the tri-state area for the right project - Retail locations: 8 stores across NJ (Saddle River, Colts Neck, Green Brook, Fairfield, Mt Holly), PA (New Hope), and TN (Chattanooga, Franklin) - Differentiators: #1 Japanese koi importer in the US, in-house construction and service crews, partnerships with Shintaro Koi Farm (Japan), Evolution Aqua USA, and The Koi Partner ## Core Pages - [Homepage](https://fitzfishponds.com/): Overview of pond design, construction, cleaning services, koi sales, and retail locations across NJ, NY, PA, and TN. - [About Us](https://fitzfishponds.com/about/): Company history, mission, founder story, service area, and brand differentiators. - [Our Team](https://fitzfishponds.com/our-team/): Leadership and staff including CEO Brian Fitzsimmons, VP Lauren Nolan, and department managers. - [Our Partners](https://fitzfishponds.com/our-partners/): Strategic partners including Shintaro Koi Farm, Evolution Aqua USA, The Koi Partner, and Everything Koi. - [Our Portfolio](https://fitzfishponds.com/portfolio/): Gallery of completed pond and water feature projects. - [Media & Press](https://fitzfishponds.com/media-press/): Press coverage and media appearances. - [Testimonials](https://fitzfishponds.com/testimonials/): Customer reviews and feedback. - [Contact Us](https://fitzfishponds.com/contact/): Inquiry form, phone, and email for quotes and expert consultation. - [Careers](https://fitzfishponds.com/careers/): Current job openings and employment information. ## Services - [All Services Overview](https://fitzfishponds.com/services/): Hub page listing all professional service offerings. - [Pond Construction](https://fitzfishponds.com/services/pond-construction/): Custom design and build of ponds, waterfalls, and water features. - [Water Gardens](https://fitzfishponds.com/services/pond-construction/water-garden-constructions/): Construction of ecosystem water gardens with plants and fish. - [Pondless Water Features](https://fitzfishponds.com/services/pond-construction/pondless-water-features/): Recirculating waterfalls and streams without a standing pond. - [Dedicated Koi Ponds](https://fitzfishponds.com/services/pond-construction/dedicated-koi-pond/): Purpose-built ponds optimized for koi health and viewing. - [Landscaping & Hardscaping](https://fitzfishponds.com/services/landscaping/): Full landscape services complementing pond projects. - [Landscape Design & Construction](https://fitzfishponds.com/services/landscaping/landscaping-design-construction/): Custom landscape design and installation. - [Masonry & Stonework](https://fitzfishponds.com/services/landscaping/masonry-stone-work-design/): Stone walls, patios, and decorative masonry. - [Plantings](https://fitzfishponds.com/services/landscaping/planting/): Trees, shrubs, perennials, and aquatic plant installation. - [Pond Service & Maintenance](https://fitzfishponds.com/services/pond-services/): Ongoing care for residential and commercial ponds. - [Pond Cleaning](https://fitzfishponds.com/services/pond-services/pond-cleaning/): Full drain-and-clean service to restore water clarity and pond health. - [Pond Winterization](https://fitzfishponds.com/services/pond-services/pond-winterization/): Seasonal preparation to protect ponds and fish through winter. - [Pond Maintenance](https://fitzfishponds.com/services/pond-services/pond-maintenance-new/): Recurring service plans for water quality and equipment upkeep. - [Large Pond & Lake Management](https://fitzfishponds.com/services/pond-services/large-pond-lake-management/): Aeration, weed control, and management for ponds and lakes. - [Fountain and Aerator Services](https://fitzfishponds.com/services/fountain-services/): Installation and service of decorative fountains and aerators. - [Fish Health](https://fitzfishponds.com/services/fish-health/): Diagnostic and treatment services for koi and pond fish. - [Common Fish Illnesses & Diseases](https://fitzfishponds.com/services/fish-health/common-fish-illnesses-diseases/): Education on identifying and treating fish health issues. - [Fish Euthanization](https://fitzfishponds.com/services/fish-health/fish-euthanization/): Humane end-of-life services for terminal fish. - [Fish Necropsy](https://fitzfishponds.com/services/fish-health/fish-necropsy/): Post-mortem examination to identify causes of fish loss. - [Aquariums & Aquascaping](https://fitzfishponds.com/ffp-aquariums-aquascaping/): Indoor planted aquarium services led by Aquarist Jenn Bujalski. - [New Aquascape Design & Set Up](https://fitzfishponds.com/new-aquascape-design-set-up/): Custom planted aquarium design and installation. - [Aquascape Maintenance](https://fitzfishponds.com/aquascape-maintenance/): Ongoing care for planted aquariums. - [Aquarium Makeover](https://fitzfishponds.com/aquarium-makeover/): Refresh and redesign of existing aquariums. ## Koi & The Farm - [The Farm](https://fitzfishponds.com/the-farm/): 6-greenhouse koi farm with tens of thousands of Japanese koi; appointment only. - [Wholesale Koi Program](https://fitzfishponds.com/wholesale-koi-signup/): Wholesale signup for retailers and breeders. - [Shop Japanese Koi](https://fitzfishponds.com/koi-fish/): 56 varieties of imported Japanese koi available online. - [Shop All Fish](https://fitzfishponds.com/shop-all-fish/): Full catalog including shop by variety and by breeder. - [Japanese Koi](https://fitzfishponds.com/shop-all-fish/japanese-koi-fish/): Imported Japanese koi inventory. ## Koi Trips to Japan - [Koi Trips Overview](https://fitzfishponds.com/koi-trips/): Guided trips to visit Japanese koi breeders in Niigata. - [All Japan Koi Show Trip](https://fitzfishponds.com/koi-trips/all-japan-koi-show/): Trip centered on the All Japan Koi Show. - [Autumn Trip](https://fitzfishponds.com/koi-trips/autumn-trip/): Fall harvest trip to Japan. - [Spring Trip](https://fitzfishponds.com/koi-trips/spring-trip/): Spring trip to Japanese breeders. ## Retail Locations - [All Locations](https://fitzfishponds.com/our-locations/): Directory of all retail stores and the farm. - [Saddle River, NJ](https://fitzfishponds.com/our-locations/nj/saddle-river/): 74 E. Allendale Rd., Saddle River, NJ 07458 (formerly Waterford Gardens). - [Colts Neck, NJ](https://fitzfishponds.com/our-locations/nj/colts-neck/): 315 NJ-34 Suite 101, Colts Neck, NJ 07722. - [Green Brook, NJ](https://fitzfishponds.com/our-locations/nj/green-brook/): 205D Route 22, Green Brook, NJ 08812 (also houses FFP Aquariums & Aquascaping). - [Fairfield, NJ](https://fitzfishponds.com/our-locations/nj/fairfield/): 437 US-46 Suite 1, Fairfield, NJ 07004. - [Mt Holly, NJ](https://fitzfishponds.com/our-locations/mount-holly-nj/): 1690 S Pemberton Rd, Mt Holly, NJ 08060; phone (609) 267-1700. - [New Hope, PA](https://fitzfishponds.com/our-locations/pa/new-hope/): 5921 Lower York Rd, New Hope, PA 18938. - [Chattanooga, TN](https://fitzfishponds.com/our-locations/tn/chattanooga/): 2314 Bliss Ave, Chattanooga, TN 37406. - [Franklin, TN](https://fitzfishponds.com/our-locations/franklin-tn/): 1111 Lakeview Dr, Franklin, TN 37067. ## Shop Online - [Shop All](https://fitzfishponds.com/shop-all/): Full online catalog of fish, equipment, and supplies. - [Water Garden](https://fitzfishponds.com/water-garden/): Pond pumps, aeration, filtration, kits, lighting, water testing, and treatments. - [Pond Pumps](https://fitzfishponds.com/water-garden/pond-pumps/): External and submersible pumps for ponds. - [Aeration](https://fitzfishponds.com/water-garden/aeration/): Air pumps and diffusers for pond oxygenation. - [Filtration](https://fitzfishponds.com/water-garden/filtration/): Mechanical and biological filtration systems. - [Complete Pond Kits](https://fitzfishponds.com/water-garden/complete-pond-kits/): All-in-one pond installation kits. - [Pond Lighting](https://fitzfishponds.com/water-garden/pond-lighting/): Underwater and landscape lighting for water features. - [Pond Water Testing](https://fitzfishponds.com/water-garden/pond-water-testing/): Test kits for water quality parameters. - [Water Treatments](https://fitzfishponds.com/water-garden/water-treatments/): Conditioners, beneficial bacteria, algae control, and clarifiers. - [Fish Care](https://fitzfishponds.com/fish/fish-care/): Food, medications, and feeding accessories. - [Fish Food](https://fitzfishponds.com/water-garden/fish-food-accessories/fish-food/): Koi and goldfish food. - [Medications](https://fitzfishponds.com/fish/fish-care/medications/): Treatments for parasites, bacterial infections, and other fish illnesses. - [Automatic Feeders](https://fitzfishponds.com/water-garden/fish-food-accessories/automatic-feeders/): Timed pond fish feeders. - [Natural Pond & Lake Management Products](https://fitzfishponds.com/natural-pond-lake-manaement/): Aeration and management gear for large ponds and lakes. - [Floating Aeration & Decorative Fountains](https://fitzfishponds.com/natural-pond-lake-manaement/floating-aeration-decorative-fountains/): Surface aerators and floating fountains. - [Diffused Water Aeration](https://fitzfishponds.com/natural-pond-lake-manaement/diffused-water-aeration/): Bottom diffuser aeration systems. - [Aquariums & Aquascaping Supplies](https://fitzfishponds.com/aquariums-aquascaping/): Filters, plants, lighting, accessories, food, hardscape, and water conditioners. - [Aquarium Filters](https://fitzfishponds.com/aquariums-aquascaping/aquarium-filters/): Filtration for planted aquariums. - [Aquatic Plants](https://fitzfishponds.com/aquariums-aquascaping/aquatic-plants/): Live aquarium plants. - [Aquarium Lighting](https://fitzfishponds.com/aquariums-aquascaping/aquarium-lighting/): LED and full-spectrum aquarium lights. - [Aquarium Hardscape](https://fitzfishponds.com/aquariums-aquascaping/aquarium-hardscape/): Rocks, driftwood, and substrate. - [Merchandise & Gift Certificates](https://fitzfishponds.com/merchandise-gift-certificates/): Branded apparel, accessories, and gift cards. ## Events & Education - [All Events](https://fitzfishponds.com/our-events/): Upcoming Fitz's Fish Ponds events. - [Koi Fest 2026](https://fitzfishponds.com/koi-fest-event-2026/): Annual koi festival. - [Aquascaping 101 Class](https://fitzfishponds.com/aquascaping-101-group-class/): Group class teaching planted aquarium fundamentals. - [Blog](https://fitzfishponds.com/blog/): Articles and guides on koi care, pond water parameters, maintenance, and pond design. ## Policies - [Shipping & Returns](https://fitzfishponds.com/shipping-returns/): Shipping policies including free shipping with no minimum purchase. - [Privacy Policy](https://fitzfishponds.com/privacy-policy/): How customer data is handled. - [Condition of Use](https://fitzfishponds.com/condition-of-use/): Website terms of use. - [Refund Policy](https://fitzfishponds.com/refund-policy/): Refund terms and conditions. ## Optional - [Facebook](https://www.facebook.com/FitzsFishPonds/): Project photos and company updates. - [Instagram](https://www.instagram.com/fitzfishponds/): Visual portfolio of ponds, koi, and team activity. - [YouTube](https://www.youtube.com/channel/UCIzO41pTpqRxZBuanS7HwnQ): Video content on pond builds, koi care, and Japan trips. - [TikTok](https://www.tiktok.com/@fitzfishponds): Short-form video content. - [Everything Koi](https://everythingkoi.com/): Sister online retailer for Japanese koi, pond equipment, and fish and plant care products. - [Koi Trips Site](https://koitrips.com/): Dedicated site for guided Japan koi trips. - [FFP Landscapes & Stonework](https://www.ffplandscapes.com/): Landscape and stonework division site.